WHAT BUILDING A 400-PERSON COMPANY TAUGHT ME ABOUT LETTING GO

David Natroshvili admits that letting go doesn’t come naturally to founders. When he started SPRIBE in 2018 with a small team in Tbilisi, Georgia, he was involved in every decision. Product features, customer negotiations, hiring choices, operational details. Everything flowed through him because the company was small enough that it could.

By the end of 2025, SPRIBE employed hundreds of people across five countries. Natroshvili’s role looked completely different. Not because he wanted it to, but because the alternative was organisational paralysis.

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